LID PRIMER
It adds a subtle highlight to the lid, and can be worn alone or with shadows on top.

PUREPRESSED® EYE SHADOWS
Our highly pigmented shadows are simple to blend, sensitivity-tested and they stay put for gorgeous, crease-free, long-lasting eye color. Singles, duos, and triples available.

EYE GLOSS
Add a wash of color to eyelids by smoothing on Eye Gloss.

EYE STEPPES®
Five compacts, five shades, one simple solution: simply pick the compact that best matches your eye color or skin tone and off you go to gorgeous!

EYE SHADOW KIT
Our highly pigmented shadows are simple to blend, sensitivity-tested and they stay put for gorgeous, crease-free, long-lasting eye color.

PENCIL
Pencils so soft they won't pull on your delicate skin. Natural pigments give you long-lasting color that stays put. Use on eyes or lips.

HIGHLIGHTER PENCILS
A jumbo dual-ended pencil designed to highlight the eye area.

MYSTIKOL®
A totally new kind of eyeliner and highlighter that creates definition around the eye for a soft, smoky eye effect.

LIQUID EYELINER
Our Liquid Eyeliner will amaze you with its saturated color and real staying power - all without those irritating chemicals.

CREAM TO POWDER EYELINER
You won't get more fun or versatility from one product than you will from these beautiful cream-to-powder combinations.

PURELASH® LASH EXTENDER & CONDITIONER
A single coat of this conditioner before applying mascara will help strengthen, lengthen and thicken your lashes, making the mascara twice as effective.

MASCARA
See the amazing difference with our naturally nourishing mascaras.

PUREBROW® BROW FIX & MASCARA
A clear gel in a double-ended tube with a comb at one end and a mascara brush at the other.

PUREBROW® BROW GEL
Our brow gels are ideal for tinting brow hairs the natural way.

BITTY BROW KIT®
A take-anywhere brow kit that includes three brushes, transparent botanical brow wax and pigmented brow powder.